Clean Energy for Dirty Minds

The Black/Pink Nike Air Yeezy released yesterday.  They are already popping up on Ebay for as high as $1000.00 CAD.  I was in downtown on Friday around 3PM, there were people already lined up for them in front of Dipt.  I want a pair, but not to the point in which I would camp out for them.  Check out the post on SNEAKERPEDIA for what people in L.A. would do for a pair of Yeezys. 

Since there was so much hype about the Nike Air Yeezy release, I thought that I would post something about Kanye West.  He is teaming up with GURU (100% natural and organic energy drink) to create a new product.

Here is some information that I gathered from the GURU website.

New York - April 8th, 2009 – GURU Beverage Co., a developer and distributor of 100% natural and organic energy drinks built on principles of wellness, health, performance, authenticity and living life to the fullest, today announced a product collaboration with international entertainment icon, Kanye West, to create a new product inspired by his own personal artistic vision.

A fan of GURU since 2007, Mr. West discovered GURU on the streets of New York City and was intrigued by the company’s innovative approach to beverages which combines tangible product benefits with a brand message that supports a healthy and exciting lifestyle and centers around emerging art, fashion, music and culture. Mr. West will be an integral part of the entire development process for the new GURU product and is now an equity partner in GURU Beverage Co. The new product is expected to launch later this year in the U.S. and Canada and additional terms of the agreement were not disclosed.

The announcement coincides with the launch of an innovative marketing campaign dubbed “Clean Energy for Dirty Minds” that will roll out online over the next six weeks. In addition to the product collaboration with Kanye West, GURU will launch a series of “Clean Energy for Dirty Minds” online videos in support of the recent addition of six new products to the GURU energy drink line. The campaign was developed with VIRTUE Worldwide, the in-house brand strategy and creative agency of VICE, based in Brooklyn, NY.

“I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product.” said Kanye West.

Available online through the GURU website, nationally at Whole Foods Market, health food stores across the U.S., as well as in 500 retail locations throughout New York City, GURU is 100% natural and organic and represents a radical shift from traditional energy drinks. The entire GURU product line helps to increase physical and cerebral energy levels and includes the following flavors:

• GURU Original
• GURU Lite (low calorie)
• GURU Full On Lemonade
• GURU Iced Tea Green Tea Honey-Lemon
• GURU Juicy Superfruit
• GURU Juicy Tangerine

“We are thrilled to be able to collaborate in the development of a new GURU product with Kanye West, who’s talent and creativity embody GURU’s philosophy of finding your inner genius, nurturing it and helping it bloom,” said Ray Jolicoeur, co-Founder of GURU. “GURU reflects the health and creative sensibility of today’s consumer who is searching for a drink that reflects who they are and how they live.”

Don't act like I never told ya...